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What's Inside
Microtronic Components

Tuesday, November 15, 2011

RFID Hotel Door Locks & Vending

After recently staying at a hotel with RFID door locks, I brought the Key Card back to my room and tested it with our system.  I had to add a few sectors to the Smart Chip and IT WORKED!!  The Kaba Ilco RFID series of Hotel door locks using RFID key cards will work with vending machines using the Microtronic Cashless system!

This means that any hotel or motel that is using this locking system can now offer their guests the opportunity to use their room key (card) to purchase at the vending machines.  Just think - no longer search for change or worry that the machine is jammed - just hold your room key to the reader and make a purchase!  WOW

Now, let's spread the word!!

Monday, December 27, 2010

Keep Momentum Going into the New Year

 A smart plan will allow you to carry the year-end momentum into January
Black Friday and Cyber Monday have come and gone. Nonprofits are making pitches for donations. Service businesses are offering special gift packages. Yes, the holidays are here, signaling a frenetic end to another year.

When the calendar year changes, don't step off the gas and coast into 2011. Instead, continue your November/December momentum into January -- and beyond -- with some simple planning that will help you get the New Year started on the right foot.

Try a New Promotion or Program
Business-to-consumer companies are most likely to feel a momentum drain in January. Given the pace of the holidays, it's expected that there will be some slowdown, but that doesn't mean things have to come to a screeching halt. Build a First-of-the-Year promotion to help drive post-holiday sales, such as "Come in for the first time in 2011 and get 10% off your purchase."
If you don't have one already, January is a great time to launch a loyalty program for your most fervent customers -- the very customers that are subscribed to your email newsletter. Give them a reason to continue receiving your newsletter and open it when it arrives in their inbox.

Forecasting For the Future
Business-to-business organizations can use the calendar transition to reignite clients for the year ahead and get the creative juices flowing. Depending on your business, you might provide your clients with an overall outlook and forecast for the New Year based on your expertise. Offer marketing tips that will help get clients' January started off on the right foot.

It's also a good time to offer a promotion or discount for clients and prospects to come in for a consultation that will help them plan for the year ahead. Remember that businesses are spending money during the holidays as well, so a discount can be helpful in spurring them to spend additional money with you.

Continue To Say Thanks
Similarly, nonprofits and fundraisers can get a jump on January by using a newsletter to recap the year gone by; thank donors, volunteers, and supporters for their help; and begin telling your readers about your goals for the year ahead, and how they can play a role in your organization's success. Make sure to give a calendar of events coming in the new year, so people can pencil them in on their fresh 2011 calendars.
No matter what your line of business, the end of December through the first couple weeks in January is the perfect time to thank your customers for their business. No sales pitch needed, just a simple thank you for their support.

Make the Most of Your Downtime
This might seem like a lot to do, and you probably want to have a little downtime this month to relax and enjoy the holidays with family and friends. Fortunately, you can relax if you do a little planning and developing now.

You can write end-of-the-year and January newsletter content now, build the newsletters, and schedule them to go out automatically during the coming weeks and month. By building a schedule of newsletters and having the content ready to go now, you can roll out your campaign while you're taking the time to relax.
This scheduling also puts you in a good habit for the year to come. In January, you can build a master schedule for the year so you're not scrambling to come up with content or ideas at the last minute. Knowing in advance what you want to send out will give you time to develop and write content that best serves your audience. The plan does not have to be detailed; just a simple list of topics for each month can be enough.
Whether this was a good or bad year for you, start the next one off right. January is a great time to start the master planning process for your entire email newsletter program. Doing so will help you keep your momentum rolling right into 2011.

(source: Constant Contact)

Wednesday, October 13, 2010

3 Marketing Principles in Vending

Marketing Principle 1: Understanding Your Audience

Position yourselves to new customers as an all in one small business refreshment solution that can handle email marketing, customer relationship management, and much more.

Marketing Principle 2: Comparing the Competition

Websites, videos, social media posts, and blog posts are all acceptable forms of keeping your customers up to date.

Marketing Principle 3: Making Yourself Stand Out

Just like any good story, or marketing effort, there needs to a beginning, middle, and an end.  As with any good story, you must know how to get personal and be authentic, over providing relevant and valuable information, to show how your company can made a measurable difference. A business success story, experience, and message is what is wanted to communicate to potential new customers.
Use these three marketing principles when you write your post to speak directly to the your customers and potential customers. When you are crafting your next marketing message, remember the principles here that work:
  1. Understand your target market and their pain points
  2. Be aware of your competition, but don’t obsess over what they do
  3. Make your marketing message stand out by focusing on the results, not features

Monday, October 4, 2010

Check your Value Meter

"Have you considered how your values may be affecting your ability to reach your goals? Often times when you are struggling or finding roadblocks towards reaching your goals, one or more of your values are in conflict or not being honored. You may also find that a goal you have is not in alignment with your values. If this is the case, perhaps the goal needs to be changed or made more true to what is meaningful to you. 
Take a moment to review your personal values. List any values you currently consider important to who you are and then list any ways these values are not being honored by others or in conflict with what you are currently trying to do. While goals and achieving them are something to look forward to … values bring richness to your life and make achieving your goals more meaningful. Bring your goals and values back into alignment and you will once again see satisfying progress."  Sherre DeMao

Synergized Quote of the Week
“Values are principles and ideas that bring meaning to life.”- Laura Schlessinger