Marketing Principle 1: Understanding Your AudiencePosition yourselves to new customers as an all in one small business refreshment solution that can handle email marketing, customer relationship management, and much more.
Marketing Principle 2: Comparing the CompetitionWebsites, videos, social media posts, and blog posts are all acceptable forms of keeping your customers up to date.
Marketing Principle 3: Making Yourself Stand OutJust like any good story, or marketing effort, there needs to a beginning, middle, and an end. As with any good story, you must know how to get personal and be authentic, over providing relevant and valuable information, to show how your company can made a measurable difference. A business success story, experience, and message is what is wanted to communicate to potential new customers.
Use these three marketing principles when you write your post to speak directly to the your customers and potential customers. When you are crafting your next marketing message, remember the principles here that work:
- Understand your target market and their pain points
- Be aware of your competition, but don’t obsess over what they do
- Make your marketing message stand out by focusing on the results, not features