What's Inside

What's Inside
Microtronic Components

Wednesday, October 13, 2010

3 Marketing Principles in Vending

Marketing Principle 1: Understanding Your Audience

Position yourselves to new customers as an all in one small business refreshment solution that can handle email marketing, customer relationship management, and much more.

Marketing Principle 2: Comparing the Competition

Websites, videos, social media posts, and blog posts are all acceptable forms of keeping your customers up to date.

Marketing Principle 3: Making Yourself Stand Out

Just like any good story, or marketing effort, there needs to a beginning, middle, and an end.  As with any good story, you must know how to get personal and be authentic, over providing relevant and valuable information, to show how your company can made a measurable difference. A business success story, experience, and message is what is wanted to communicate to potential new customers.
Use these three marketing principles when you write your post to speak directly to the your customers and potential customers. When you are crafting your next marketing message, remember the principles here that work:
  1. Understand your target market and their pain points
  2. Be aware of your competition, but don’t obsess over what they do
  3. Make your marketing message stand out by focusing on the results, not features

Monday, October 4, 2010

Check your Value Meter

"Have you considered how your values may be affecting your ability to reach your goals? Often times when you are struggling or finding roadblocks towards reaching your goals, one or more of your values are in conflict or not being honored. You may also find that a goal you have is not in alignment with your values. If this is the case, perhaps the goal needs to be changed or made more true to what is meaningful to you. 
Take a moment to review your personal values. List any values you currently consider important to who you are and then list any ways these values are not being honored by others or in conflict with what you are currently trying to do. While goals and achieving them are something to look forward to … values bring richness to your life and make achieving your goals more meaningful. Bring your goals and values back into alignment and you will once again see satisfying progress."  Sherre DeMao

Synergized Quote of the Week
“Values are principles and ideas that bring meaning to life.”- Laura Schlessinger